Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to “buy online, pick up in store”. This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It’s hard to deny that online retail sales in the UK have risen significantly over the past few years. In fact, according to 2023’s statistics the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more customers turn to online stores for their purchases.
With this in mind, it’s crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we’ve compiled an assortment of retail sales figures and stats that are both eye-opening as well as revealing.
Fashion is the most popular retail industry in the UK with 28 percent of all online sales. This is likely due to a wider selection of items that are available and the convenience of being in a position to try on clothes without leaving home. Electronics is second with 16% of online sales. This is due to the constant demand for new gadgets as well as the desire to keep up with the latest technology. Online sales of leisure and hobby products represent 15% of all ecommerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special deals or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. About half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can choose from a variety of payment options, and choose when and how their items delivered.
Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Another 48% cited lower prices, while 37% said they have a wider selection of choices.
UK consumers are also becoming more eco conscious in their online shopping habits. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They could decide to take action if their purchases are not packaged in a sustainable friendly manner.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have purchased clothes or footwear from a store that has their measurements on file. This allows them to skip the return process and obtain what they want faster.
Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and are aware of how long it takes to receive an item through the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases followed by groceries and entertainment such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is important to know that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the demographics their customers are searching for when buying products. It is also crucial to know how long each group of shoppers spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by advertising on the internet. They also tend to go to stores in the high street to see and touch products prior to making an purchase. However, this doesn’t mean they won’t buy online. The convenience and ease of shopping online are still appealing.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. In addition, they tend to drop their carts when they believe that shipping costs are too high. In addition, 61% of those over 55 say they’ll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase products online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion, health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these customers were looking for brands that backed and worked closely with their local community.
The most popular online shopping items in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales are not only limited to clothing. Other items like kitchenware, jewellery and sports goods are also available.
Online shopping has become increasingly popular to find the best online shopping sites in uk for clothes deals. Some experts estimate that by 2024 online shopping figures uk (Visit Https 3a 2f Evolv) (Visit Https 3a 2f Evolv) sales could make up nearly a third of retail sales.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. best online clothing sites uk sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend of purchasing these items online is likely to continue to grow in the years ahead. With the number of people who have access to the internet growing it is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. When shopping online the customers of the UK are mostly influenced by convenience, price, and the wide variety of products. These factors make it a perfect location for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic online sales grew dramatically because consumers were looking for safer and more convenient alternatives to shopping. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Online shopping is an important component of UK retail, and certain estimates suggest that it will account for a third of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
In the UK, 57% of online shoppers mention convenience as the primary reason they shop online. The 48% who say it’s easier to find deals and special deals and the 37% who say that there’s a greater selection of merchandise available online are behind. This is in contrast to Europe where a higher percentage of shoppers said that lower prices were the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this option in the past year.
In addition to this an effective return policy is a crucial aspect of the online shopping landscape for the UK. The majority of buyers (59 percent) look up a retailer’s return policy before buying, and nearly half of them expect the seller to arrange and pay for online shopping figures uk return shipping.